Google has launched it's music service quietly, without much fanfare. The company has partnered up with imeem, Lala.com, Myspace,Pandora and Rhapsody. Apple wasn't invited to the party. Taking a closer look it's evident that Apple's i-Tunes just got whacked with a sucker punch. Google's service is subtle. If you search for an artist and/or song using Google's regular search engine, the appropriate match will now be displayed as number one in the results complete with a player provided by LALA that will play any song once through and then any number of times as 30 seconds samples.
Purchasing the track is made simple especially if you use GOOGLE CHECKOUT. Tracks are, on average, .40 cents cheaper than i-Tunes tracks (.89 cents instead of the $1.29) and are delivered as Mp3's for universal playability.
Coming soon: an i-phone app and wireless streaming. That giant sucking sound? That would be digital music market share being transferred to the Google side of the fence. Great times, these, since this is probably not the end of the story. If .89 cents is the new 1.29, could .49 be far away? When all the world is streaming music only, what's that cost? .10 , .05? Nothing?
It all just might become FREE.