Is 'Free' the New Music Download Pricing Model?

i-Tunes is getting a little run for it's money by several artists who are choosing to control distribution of their musical creations. In one of the boldest moves yet, Radiohead (and several others) are letting consumers decide what to pay. Of course, some will pay nothing but there's evidence that people are paying quite a bit more.

To test the validity of the claim, I just downloaded Radiohead's new album for free.
You could too here.

Add the album to your 'basket'
Then when you go to check out add "0.00" for the price.
Bingo. It's yours.

And here's a NY Times article about it.

I like this kind of "free market"

Cheers!